Customer-insights company Medallia has raised $150 million in equity capital from Silicon Valley’s venture firm Sequoia Capital. The money follows a 2011 financing round, and will go towards expanding company’s footprint in emerging markets and developing product capabilities and CEM (Customer Experience Management) technologies.
Palo Alto, California-based Medallia counts among its client base several major firms such as Nordstrom, Best Western, Lego and Telstra; those enterprises utilize Medallia analytics to ascertain what customers really think about various products and services.
Using its expertise in ‘machine learning’ and natural language processing, Medallia helps enterprises make sense of their customer feedback and sort through customer data collected from various online platforms including social media sites such as Twitter and Facebook.
Recently, Medallia has collaborated with Cloud services firm Appirio as part of a plan to develop a platform that would help enterprises integrate customer experience data into cloud platforms.